D.I.Y. Dave Buyer

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Newbie Norms will eventually become DIY Daves, who are the kind of people who want to roll up their sleeves and do the work. Often, they’ve learned enough of one specific area to become an expert. Since they have become more specialized, they are also more comfortable with complicated businesses that may not have great systems yet.

Many DIY Daves will be interested in purchasing more valuable businesses (above the $100k range), though it all depends on if your business is lacking in an area they are good at.

A few common specializations for a DIY Dave are:

Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
Facebook ads & other paid traffic methods

A DIY Dave is hunting for an online business that is not performing up to their personal standards. Those standards will be different from one DIY Dave to the next, since it depends on what their real core skills are. Some will want a business that hasn’t even touched SEO despite having a ton of content on their blogs. Or they want an online business that is still using an out of the box Shopify store setup or one that isn’t utilizing Facebook funnels as well as they could.

These businesses are all diamonds in the rough for the DIY Dave.

DIY Daves know if they can find one of these businesses that is already profitable, they can take that business to the next level.

Once they actually take over the business, they do all the work themselves. It is rare that a DIY Dave has a team of any kind. They are still more or less a solo-entrepreneur, though they might have a couple of virtual assistants (VAs) that handle more mundane tasks.

If you can position your business where you proactively tell a DIY Dave where the business is lacking, such as in SEO or Facebook ads, you might spark their interest.