Portfolio Paul Buyer
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Portfolio Pauls own many different kinds of online businesses. They may have several e-commerce stores, affiliate content sites, or even pieces of software. Their goal is to diversify their income as much as possible; they are most interested in hands-off, maintenance mode businesses that span several different kinds of niches and monetization methods.
They may choose to proactively grow one or two of their businesses, but the others are supplying steady income month over month. Portfolio Pauls are dedicated to good systems, project management, and creating standard operating procedures.
A Portfolio Paul could be a solo-entrepreneur, but even as a solo-entrepreneur with zero employees, they’ll still have a few VAs doing the maintenance tasks required for each business.
Some portfolios can be quite large, consisting of dozens of online businesses. In this case, a Portfolio Paul might bring on project managers to help them systemize everything in their portfolio as much as possible.
Their perfect online business is one with high net profits and minimal maintenance required to keep the business working smoothly. An Amazon FBA business, for example, might be more appealing because of its minimal upkeep, though they will not shy away from full-blown e-commerce stores as long as those stores can be systemized up to their standards.
Show the Portfolio Paul how your business can fit into their overall goals of diversifying their income and fitting into their systems, and they will show an interest in your online business. For example, if you work with us to sell your business, our team will create a strategy to showcase how well your business would fit a Portfolio Paul.