(The Entrepreneur Ridealong) Building An Audio Production Niche Site from $0 to $40,000: Keyword Research
September 22, 2023
[This blog post is a summary (rather than a direct transcription) of the screen share video, repurposed for improved clarity.]
We all know this strategy: find the seed keyword > put it into Ahref’s keywords explorer > apply some filters > now you’ve got a couple of keywords.
How do you find that seed keyword though? Especially when you have little to no knowledge about the niche.
Strategy #1 – Searching Images
You can Google your niche and then select the Images tab. Along the top of the search results, you will have text bubbles with a variety of different themes or sub-niches related to your topic that you can further explore.
Once you select a few of the themes or keywords from the search results, you can then input those into a tool like EntityExplorer which will generate relevant words within the sub-niches.
Strategy #2 – Using Pinterest
Pinterest can be a gold mine for discovering consumer trends and interests, making it a fantastic platform for keyword research. Here’s how you can utilize it:
Step 1: Start with a broad keyword related to your niche. Enter it into the Pinterest search bar. As you type, Pinterest will display a drop-down list of suggested keywords. These are commonly searched terms related to your keyword. Note down any that are relevant to you.
Step 2: Perform a search with your broad keyword. After the search, Pinterest will display a series of colored ‘topic’ bubbles beneath the search bar. These bubbles represent related subtopics that people are searching for and can provide a wealth of long-tail keywords.
Step 3: Click on these bubbles to delve deeper into these subtopics. Each click will generate a new set of topic bubbles, leading to more specific long-tail keywords. This can help you discover niche topics that you might not have thought of.
Step 4: Examine the Pins themselves. Look at the titles and descriptions of popular Pins in your niche. These can provide insight into the types of phrases and keywords that are popular in your industry.
Within seconds I found this keyword (which I tweaked a bit to find a keyword with some volume):
Step 5: Utilize trends.pinterest.com. This website showcases what users are currently interested in, sorted by categories. It provides valuable insights about what’s trending and can guide you on seasonality trends for your keywords.
Also, Pinterest users behave differently from typical web users. They are usually more interested in visuals, DIY ideas, and inspirations. It’s a great place for industries like fashion, home decor, travel, and health, but may not be as useful for other niches.
Strategy #3 – Wikipedia
Step 1: Go to the Wikipedia page about your topic/niche.
Why Wikipedia? It generally ranks for a lot of relevant keywords. Gets you the idea about core entities in that niche since Google itself references Wikipedia.
Step 2: Run this Wikipedia page through Ahrefs and review the keywords it ranks for. Look for terms that could be expanded into standalone articles. You’re ideally searching for keywords with clear intent, so you can directly answer the query and effectively compete in SERPs.
If you don’t have access to Ahrefs, you can still extract valuable insights using the Keywords Everywhere add-on:
- Do a “site:” search in Google for your Wikipedia URL
- Click on Total keywords
- Repeat the process to get more terms
Step 3: Copy the content from the Wikipedia page and use something like Google’s free NLP tool to create a list of relevant keywords.
Step 4: Once you have your list you’ll want to copy the terms, clean them up, and use those as seed keywords in Ahrefs.
Step 5: Furthermore, you may paste the cleaned missing topics into the Ahrefs keyword explorer. Then apply these filters:
- Select Questions
- Terms match
- Set a minimum volume
Review the keywords and identify those you can add to your cluster.
Conclusion:
There are many strategies for doing keyword research so you don’t have to do things the old-fashioned way. The three strategies discussed in this article can be a great place to start, especially if you have limited knowledge of the niche you’re interested in writing about.
