Business
Business
Business Started
12th of February, 2014
(10 years 1 month old)
Assets Included in the Sale
- Primary domains and all site content/files
- 7 standalone WordPress plugins + 15 add-ons
- PayPal US account
- Stripe US account
- Email list (1,660 subscribers)
- Freelancers (Customer Support & Development)
Listing Details
Launched in February 2014, this SaaS consists of a portfolio of 7 WordPress plugins plus an additional 15 add-ons. Among its flagship offerings is a WordPress Project Management System, along with several plugins designed to enhance a popular course creation tool, enabling easier customization without the need for coding. The business model boasts several positives, including a relatively low churn rate of 3.5%, indicating steady customer retention, and an impressive Lifetime Value (LTV) of $140 per customer. Additionally, the operation requires minimal oversight from the seller, who spends about 8 hours per week on customer service tasks, supported by a part-time customer support freelancer and a developer for bug fixes and customizations.
Revenue is derived from yearly subscription fees from its roughly 2,000 active subscribers. The streamlined operation, coupled with a solid product lineup and a dedicated customer base, positions the business well for potential growth, especially if expanded marketing efforts are introduced. Currently, the only form of marketing carried out is the use of some affiliates promoting the plugins.
*The SaaS metrics are taken from the Stripe sales only which accounts for roughly 67% of total revenue.
Earnings
Site Traffic
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The Semrush Domain Rank is a website's position in a list of every single website in Semrush's database, sorted by organic traffic. At present there are over 39 million websites in list. For reference, Empire Flippers ranks as the 96,500th most trafficked website in Semrush's database.
The total number of different domains (aka websites) linking to this site.
Opportunities
- Adding new features to the plugins
- Ultilizing paid advertising
- Optimizing SEO
- Adding new content to the sites
Risks
- Unfamiliarity with the coding language and techstack could impact ability to operate the business
- Algorithmic changes could cause traffic to fluctuate
Work & Skills Required
- Monitoring customer support tickets
- Processing refunds
- Managing freelancers
Seller Support Includes
The Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for Sale
The Seller would like to explore other opportunities.
Other Information
Work Required Per Week: 8 Hours
Private Blog Network (PBN): No
Domain Type: .com
Platform: WordPress
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