The A-Team Effect: How Employees Help Your Online Business Acquisition Succeed
Updated on September 7, 2023
Acquiring an entire online business can feel overwhelming. There are many areas that need to be managed, including operations, customer service, marketing, product and service fulfillment, and website management, to name a few.
Handling all of these areas alone leaves you vulnerable to the risk of one of them failing and your new valuable asset taking a dive. After all, there’s only so much one person can do no matter how multi-skilled you are.
Luckily, you don’t have to run a business alone. Having employees helping run your business gives you more capacity and resources to succeed. This is why it’s worth building a team of employees even for a simple business that doesn’t take much management.
In this article, we’re going to explore the reasons having an A-Team makes your new business easy to run and scalable so you can generate a healthy return on your investment.
Employees Run Your Business Better Than You Can
One of the biggest strengths of entrepreneurs is their willingness to take on difficult and new tasks. However, this strength becomes their weakness when they build a business. Many find it hard to let go of tasks and trust them to someone else.
The truth is you can only scale so far on your own. At some point, you’re going to have to outsource tasks you’re weak at to people or bots who specialize in those areas.
The beauty of acquiring a business is you can buy one that already has a team handling operations. In this situation, you can spend your time growing your new asset.
Free Up Your Time to Focus On Big-Picture Growth
Businesses come with many tasks and responsibilities to keep them going. As a business owner, they are all your responsibility, but you don’t have to manage them all.
In fact, the more you can delegate, the better. When you have employees running the day-to-day of your business, you have time to focus on the big-picture growth of the company.
All businesses need a visionary directing them forward, otherwise, they’ll never grow.
In the same vein, every visionary needs a team of employees running their business so they have time to make high-level business decisions and create ideas for growth.
For example, an Amazon ecommerce business could be doing just fine selling its products to its customer base, but if it isn’t being expanded with new products and marketing campaigns to attract new customers, eventually the business is going to die out; its customer base will naturally get smaller as customers outgrow the brand and competition will come in and start taking some of the customer base away.
With employees handling operations to give you space to research, you can see when new competition comes in and when there are market changes that affect your business. Instead of reacting to these changes you can anticipate them and make moves to avoid risks and take opportunities.
What’s more, you can make better business decisions.
Your team can provide you with information and data from within your business on its performance while you’re researching and gathering information from outside of your business. With intel from inside and outside of your business, you can see how your business is fairing in the market and what external factors are affecting your business.
When it comes to building for long-term success, you can build defensive assets like trademarks that protect your business from competitors.
One of the key benefits of being able to outsource operations is you can have operators handling the tasks you don’t have the skills to manage.
Outsource What You Can’t Do
To have your business firing on all cylinders, it’s best to enlist the help of skilled employees.
For example, if you acquire a content site that has a team of employees running Google Ads for traffic and you don’t have any experience with Google Ads, you should request that the team be included in the sale of the business.
The first reason is they’ve got experience with the business; they know which campaigns have succeeded and failed in the past and they understand the target audience and the customer base. Therefore, they’ll know which campaigns will be the most profitable.
The second reason is they have the skills to effectively run Google Ads campaigns. That’s why it’s best to let them use their skills to continue to generate revenue for the business.
Some buyers make the mistake of firing the ads team when they take over a business to save on employee costs, only to later find out they’ve made a grave error when the business revenue numbers start to drop.
Having trust in others to run your business isn’t always easy, but when you can allow your team to use their skills, your business will reap the rewards.
Get More Business Tasks Done Better
How much your business can scale depends on its operational capacity. In order to be able to make more sales and carry out larger transactions, it needs to have systems in place to be able to deliver more products or carry out more resource-intensive services.
Having a team of employees collaborating effectively allows you to expand into new markets and create new business partnerships, giving you more revenue-generating opportunities.
When your employees are handling business tasks, they can tell you how to make business operations more efficient. For example, if you inherit a project manager and a team with a business, the project manager will tell you when they find new ways to improve business efficiency.
They can also help you identify ways to implement technology into operations to further increase productivity and efficiency.
For example, an inventory manager may be able to use inventory management software with real-time tracking to improve order fulfillment. This will help reduce inventory losses and improve forecasting accuracy which will increase sales and lower costs.
With a strong team of employees running operations efficiently through specialization and collaboration, your business is able to offer a stellar customer experience.
Employees Keep Customers Happy and Buying
One key area employees can support your business in is customer service.
Your brand’s reputation, customer loyalty, sales, and competitive defensibility all hinge on the customer service experience you deliver.
Every customer comes to your business with their own needs. Many will come to your store or website and make a purchase without any intervention needed. However, some will have questions or will encounter problems that require assistance.
Not only does good customer service allow your business to make the first sale with customers, it gives your customers a reason to repurchase and become a fan of your brand.
The knock-on effect of creating a happy customer base is your business will attract more new customers as its reputation improves.
If you handle all customer service, then your business is limited in how many customers it can accommodate. But if you have employees helping customers purchase products and use your services, then your business has the capacity for a large volume of transactions.
The more customer interactions your employees have, the better they understand your customers and how your product or service meets their needs. This information is valuable data you can use to not only improve your products and services but also to improve your marketing capabilities.
Employees Get Your Brand Name Out There
While you can gather customer data yourself to inform your marketing campaigns, you can get a lot more data and ideas from your own customer service team.
Your employees will be having voluminous conversations with customers every day. All of these conversations will be recorded in your CRM software so you can go in and see what your customers are thinking, feeling, and asking about your business and products.
Each of your employees will also have their own experiences and perspectives you can draw upon for big marketing campaign ideas.
If the business you acquire comes with employees who specialize in marketing, they can execute campaigns for you using their specialist skills. For example, if you have an idea for driving Facebook traffic to your blog, you can enlist Facebook Ad specialists to run advertising campaigns for you.
Not only can they grow your audience for you, but they can also manage that audience.
They can post on your business’ social media accounts and engage with your followers; they can send email newsletters to keep your subscribers engaged; they can also connect with influencers to introduce your brand to new audiences.
Leveraging the power of employees to amplify your brand gives it a big competitive advantage. Not only do you have the capacity to run big marketing campaigns, but you also get a ton of brain power to build unique campaigns that make your brand stand out.
Now you understand how employees give your business acquisition an A-Team effect to help you succeed, you might be wondering where you can find a quality business with its own A-Team to buy.
Find An Employee-Run Business For Sale
If you’ve never owned an online business before, a team of employees can be your gateway into this exciting industry.
If you acquire a business with employees, you have a full team on-hand to support you. They have experience with the business and know how it operates so they can show you the ropes. The business may also come with documented processes so you can really understand how the business works.
Finding a business with a supportive team is simple with Empire Flippers.
Just create a free Empire Flippers account and search our marketplace using our search filters to find a business within your budget and in a niche matched to your knowledge and experience. Use our new keyword search filter to find businesses with employees in seconds.
If you need any professional assistance, schedule a free, no-obligation call with one of our expert business advisors who’d be happy to help.
