The Opportunity Ep.41: Using Expert Writers to Build Authority in Your Niche

On this episode of The Opportunity Podcast, we will be speaking with Doron Wolffberg, a content site builder who started out as an SEO expert for an agency before branching out to building his own niche sites. Doron explains how Google algorithm updates have been pushing niche site builders to produce more quality content for their sites and how his focus on quality allowed him to become an authority in the pet space.

Doron gives us a detailed breakdown of how he approaches building content sites with an SEO strategy in mind, and how Google’s shift towards quality and intent has altered his focus over time. He gives us his ROI when it comes to hiring content writers, the process he takes for building a team of experts in a given niche, and what his content site’s performance looks like today. He also shares how was able to create an omnichannel strategy, even on difficult channels like YouTube. Doron shares his end results: scaling traffic to new heights, managing to multiply earnings, and creating a solid following across different marketing channels.

Sit back, grab a coffee, and get ready to learn how you can scale your omnichannel content empire with the help of experts.

Listen to This Episode

Topics Discussed in this episode:

• How to find, hire, and train expert writers for your niche site
• The foundation needed to build a solid team of content writers and outsourced VAs
• What content site owners can do to improve their traffic and rankings on Google
• A bulletproof strategy to acquire and scale an established content site business

Mentions:

• • Empire Flippers Podcast
  • Empire Flippers Marketplace
  • allaboutcats.com
  • Cliverse
  • Ahrefs
  • Semrush
  • Clearscope

We hope you enjoy the episode! Have interesting insights on growth opportunities in online business? Know any useful tips when it comes to growth? Either way, leave us a comment below, give us a shout on your favorite social media platform, or leave us a great review if you’re loving the show.